Ant@Hill together with Y-media prepared the project for more than four months. A complex concept was realized by compiling numerous shows and a sumptuous table laid directly on the streets of the map by the meat & lounge company.
The projection show prepared by Y-media looked very impressive and spectacular, the 32-stages building served as a projection screen.
Exotic for Ukraine, but known throughout the world - Franz Harari, was preparing a unique trick illusion specifically for opening the quarter for two months. The show was based on the "big idea" and has no analogues in the world. In its preparation, not only Harari specialists, but also the agency team participated. A few tons of props flew directly from Los Angeles, that Kyiv viewers could see the real "Metamorphosis". In front of more than five hundred guests, Franz moved people from the transformer booth, which is located on the stage of the block, a few kilometers away.
Everyone knows that one show is not enough, the main problem of the organizers of events for commercial brands is the issue of inviting guests to events and matching the audience to the brand.
"Clients of the quarter are a business audience with high incomes. - says Alexei Kulikov - director of the agency, - a large concentration of such an audience at one time and on one location is a rarity. These people are difficult to surprise or motivate with anything, so the task was not trivial. In the long search for solutions we found a way out. They turned out to be Franz Harary, whose show was visited by more than three thousand people instead of the planned one and a half thousand."